School Marketing Strategy in Attracting New Learners at SMP Negeri 7 Kendari

Abstract

The purpose of this study is to describe the school's marketing strategy in attracting the interest of new students at SMP Negeri 7 Kendari. This type of research is descriptive qualitative research. The results of research and discussion of school marketing strategies in attracting new learners at SMP Negeri 7 Kendari can be concluded that the school always tries to do school marketing with the following steps: 1) external marketing, carried out by introducing the school to the community, the school always involves all elements or elements, Building good communication with all components of education stakeholders in the community regarding the admission of new students to school, 2) internal marketing, carried out regularly motivate all teachers, administrative staff and students to always do work with discipline, professionalism, responsibility, love for the work being done, provide effective and efficient service, friendly with a full sense of kinship to all prospective new students, parents of students a and the community, 3) interactive marketing, carried out by fostering intense communication relationships with education stakeholders, school committees and parents of students, teachers always try to manage learning as well as possible both intra and extracurricular, and complete learning facilities and infrastructure.