Optimalisasi Desain UI/UX Prototype untuk perancangan Aplikasi Interaktif dalam Pengembangan Digital Pariwisata Berkelanjutan Sepeda Onthel di Towilfiets

Arief Yulianto; I Gusti Ayu Agung Aristi  Putri; Ananda Fiky Dibanu  Khaer

doi:10.51454/decode.v4i3.840

Authors

Arief Yulianto Desain Komunikasi Visual Universitas Media Nusantara Citra
I Gusti Ayu Agung Aristi Putri Desain Komunikasi Visual Universitas Media Nusantara Citra
Ananda Fiky Dibanu Khaer Desain Komunikasi Visual Universitas Media Nusantara Citra

DOI:

https://doi.org/10.51454/decode.v4i3.840

Keywords:

Aplikasi Interaktif, Desain UI/UX, Digitalisasi Pariwisata, Pariwisata Berkelanjutan, Towilfiets

Abstract

Penelitian ini bertujuan mengoptimalkan desain prototipe UI/UX dalam aplikasi interaktif untuk mendukung digitalisasi pariwisata berkelanjutan pada sepeda onthel di Towilfiets, Yogyakarta. Metode yang digunakan adalah prototyping dengan pendekatan kualitatif deskriptif melalui wawancara, survei, dan Focus Group Discussion (FGD). Validasi dilakukan menggunakan System Usability Scale (SUS), menghasilkan skor rata-rata 74 yang termasuk kategori "Good," menunjukkan aplikasi dapat diterima oleh pengguna. Hasil ini mendukung pengembangan digitalisasi ekonomi pariwisata di Towilfiets. Namun, penelitian menemukan kendala seperti keterbatasan sumber daya manusia dan kurangnya pemahaman tentang pariwisata berkelanjutan. Untuk mengatasi hal ini, direkomendasikan pengembangan lebih lanjut, termasuk pelatihan lokal dan pemeliharaan aplikasi guna memastikan keberlanjutannya. Penelitian ini memberikan kontribusi signifikan dalam mendukung digitalisasi pariwisata berkelanjutan dan memperkuat peran teknologi dalam memajukan ekonomi lokal di Towilfiets.

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