About the Journal

Fokus dan Ruang Lingkup Jurnal DBEST
Tujuan dan Ruang Lingkup :
Jurnal DBEST (Digital Business, Entrepreneurship, and Smart Technology Journal) adalah jurnal ilmiah yang bereputasi dengan sistem peer-review dan akses terbuka (open-access ) yang diterbitkan oleh Program Studi Bisnis Digital Fakultas Ekonomi dan Bisnis Islam Universitas Muhammadiyah Kendari. Jurnal ini ditujukan bagi mahasiswa, dosen dan peneliti sebagai wadah publikasi penelitian berkualitas tinggi dan inovatif yang berada di persimpangan antara bisnis digital, penerapan teknologi, dan ekosistem kewirausahaan.
Tujuan utama dari DBEST Journal adalah untuk menyebarkan pengetahuan teoritis maupun terapan mengenai bagaimana teknologi cerdas (smart technology ) mendorong inovasi model bisnis, transformasi organisasi, dan pertumbuhan ekonomi dengan penekanan khusus pada pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM), startup, serta ekosistem ekonomi digital secara global.

Bidang Fokus & Jalur Penelitian:

1. Digital Entrepreneurship & MSMEs Innovation

  • MSMEs Digitalization, Digital Adoption, and Digital Maturity
  • Digital Entrepreneurship, Technopreneurship, and Digital Startup Ecosystems
  • Digital Innovation, Technology Commercialization, and Strategic Digital Partnerships
  • Entrepreneurial Orientation, Innovation Capability, and Opportunity Recognition
  • Entrepreneurial Ecosystems, Startup Ecosystems, and Business Incubation
  • Social Entrepreneurship, Digital Social Innovation, and Inclusive Entrepreneurship

2. Digital Strategy, Business Models & Transformation

  • Digital Transformation and Change Management
  • Digital Strategy, Strategic Alignment, and Digital Capabilities
  • Business Model Innovation (BMI) and Digital Business Models
  • Digital Leadership, Knowledge Management, and Dynamic Capabilities
  • Data-Driven Decision Making, Digital Agility, and Organizational Culture
  • International Digital Business and Global Business Strategy
  • Cross-Border E-Commerce and Digital Trade

3. Digital Finance, Financial Technology & Digital Inclusion

  • Digital Payments, Payment Innovation, and Digital Transaction Ecosystems
  • Digital Banking, Open Banking, Embedded Finance, and Financial Platforms
  • Peer-to-Peer (P2P) Lending, Crowdfunding, Venture Capital, and Alternative Financing
  • Buy Now Pay Later (BNPL), InsurTech, RegTech, and WealthTech
  • Blockchain, Smart Contracts, Decentralized Finance (DeFi), and Digital Assets
  • Financial Inclusion, Digital Financial Literacy, and Trust in Digital Financial Services
  • Digital Financial Risk, Business Valuation, Investment Analysis, and Financial Performance
  • AI, Financial Analytics, and Intelligent Financial Services

4. Digital Marketing, E-Commerce & Consumer Analytics

  • Digital Marketing Strategy, Digital Marketing Capabilities, and Marketing Performance
  • E-Commerce, Social Commerce, and Marketplace Strategies
  • Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Digital Visibility
  • Website and Mobile Analytics, Traffic Analytics, and Conversion Rate Optimization (CRO)
  • Influencer Marketing, KOL Strategies, Affiliate Marketing, and Creator Economy
  • Customer Analytics, Marketing Analytics, and Data-Driven Personalization
  • Omnichannel Retailing, Customer Experience (CX), and Customer Journey
  • Consumer Behavior, Digital Trust, Technology Adoption (TAM, UTAUT), and CRM
  • AI Marketing, Marketing Automation, and Generative AI Applications

5. Smart Technology Applications in Business

  • Artificial Intelligence (AI), Generative AI, and Agentic AI in Business
  • Business Intelligence (BI), Business Analytics, and Big Data Analytics
  • Internet of Things (IoT), Smart Operations, and Smart Supply Chains
  • Enterprise Systems, Intelligent Automation, and Low-Code/No-Code Platforms
  • Cloud Computing, Edge Computing, and Digital Enterprise Infrastructure
  • Augmented Reality (AR), Virtual Reality (VR), and Metaverse Applications in Business
  • Digital Twins, Smart Business Solutions, and Intelligent Automation
  • Predictive Analytics, Prescriptive Analytics, and Business Forecasting

6. Digital Business Sustainability, Governance & Ethics

  • Economic Sustainability, Digital Business Performance, and Value Creation
  • Social Sustainability, Human Capital, Community Empowerment, and Job Creation
  • Environmental Sustainability, Green IT, and Circular Economy
  • Sustainable Business Models and Responsible Digital Innovation
  • ESG, Corporate Sustainability, and Sustainable Innovation
  • Cybersecurity, Data Privacy, and Consumer Protection
  • Ethical AI, Responsible AI, Digital Ethics, and Digital Law in Business
  • Islamic Digital Governance and Halal Digital Ecosystems